We build the layer that runs the company.
We're a small, product-obsessed team. We've been through the startup journey — first commit, first customer, first hire — and we built Baseok because no single tool existed to run the commercial side the way modern tools run the build side.
Building a product has never been faster. Running the business around it is still slow, scattered, and exhausting. Baseok exists to close that gap.
When you ship something people want, the work doesn't get smaller — it changes shape. Suddenly you need a CRM, contracts, invoices, a hiring process, financial visibility, and a marketing plan. Each one is its own tool, its own login, its own thing to keep in your head. We watched founders lose their momentum in setup and tab-switching, and we thought the operating layer should just handle it.
So we built Baseok: a system that sets up your stack, runs it from one command bar, remembers everything that happens, and surfaces what needs attention before you have to ask. Our north star is founder autonomy — Baseok does the work, but you stay in control of every decision.
The people behind Baseok
A focused team that has shipped, sold, hired, and raised — building the tool we wished we'd had.
Tyler Kim
Founded Baseok in 2025 after running the commercial side of two early-stage startups by hand. Sets product direction and talks to founders every day.
Maya Bennett
Leads product and design. Obsessed with making complex operations feel like typing a single sentence.
Daniel Carter
Builds the orchestration and memory layers. Believes the best infrastructure is the kind you never have to think about.
Sophie Reed
Runs onboarding and founder success. Makes sure every new company is up and running in minutes, not weeks.
Oliver Walsh
Owns marketing and partnerships. Spends his time understanding how founders actually scale.
Three principles
Founder autonomy
Baseok does the work; you make the calls. It asks before it sends, creates, or changes anything.
Memory is leverage
A business that remembers everything makes better decisions. The record you build is yours, forever.
Surface, don't bury
The point isn't more dashboards. It's telling you the few things that matter, right when they matter.
Want to help shape it?
The first 50 founding members get a direct line to the team and a real say in the roadmap.